I'm Dhara Pitroda, a product designer [originally from Toronto] building kid-friendly experiences for Amazon Kids in Seattle, WA. I'm passionate about research, creativity and driving business impact. I have over 5+ years of experience designing for various platforms, but majority including entertainment services.
I'm a firm believer in keeping it simple and that design is about problem solving and building useful experiences for people. In 2018, I completed my undergrad in Global Business and Digital Arts at the University of Waterloo.
I'm a firm believer in keeping it simple and that design is about problem solving and building useful experiences for people. In 2018, I completed my undergrad in Global Business and Digital Arts at the University of Waterloo.
MY THOUGHTS ON DESIGN...
• KNOW THE INDUSTRY
I'm currently working as a UX Designer at Bell Media, helping them improve the experience of their streaming platforms (primary on Crave). I tend to use any client's products from end to end and then research user problems. Designing for a streaming platform means device-scalability. I've designed on almost every device, from mobile apps to 10-ft devices such as smart TV's.
• YOU HAVE TO START SOMEWHERE
Working for an e-commerce startup taught me the frameworks of business. From creating their website to creating traditional and digital marketing strategies, I have helped build their business from the ground up.
• KNOW THE INDUSTRY
I'm currently working as a UX Designer at Bell Media, helping them improve the experience of their streaming platforms (primary on Crave). I tend to use any client's products from end to end and then research user problems. Designing for a streaming platform means device-scalability. I've designed on almost every device, from mobile apps to 10-ft devices such as smart TV's.
• YOU HAVE TO START SOMEWHERE
Working for an e-commerce startup taught me the frameworks of business. From creating their website to creating traditional and digital marketing strategies, I have helped build their business from the ground up.
• RESEARCH AND THEN KEEP RESEARCHING
Diving deep into the users mindset is a significant part of my design process. For example, I use ethnographic methods that allow me to dig deep into the problem.
• APPS AREN'T THE SOLUTION TO EVERYTHING
Exposing myself to Hackathons and design competitions taught me that design solutions shouldn't be limited to apps and websites. I love to discover new technologies such as AI and IOT integrations. Experimenting with new mediums excite me.
Diving deep into the users mindset is a significant part of my design process. For example, I use ethnographic methods that allow me to dig deep into the problem.
• APPS AREN'T THE SOLUTION TO EVERYTHING
Exposing myself to Hackathons and design competitions taught me that design solutions shouldn't be limited to apps and websites. I love to discover new technologies such as AI and IOT integrations. Experimenting with new mediums excite me.